ETHIAS.BE

How do we get users to navigate content accessed via deep links and reach conversion?

Contextual navigation doesn't support known-item seeking well. Instead, it supports exploration and may point people to new information. From a business standpoint, contextual navigation provides opportunities for upsell. Designing Web Navigation - James Kalbach

Contribution: Research, strategy, UX concept, UX design

 

2016

www.ethias.be

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