SUNDANCE GOURMET COFFEE CO.
BRAND IDENTITY, DESIGN | 2005
How often can you see an identity you designed embossed on chocolate!
Under controversial chef Conrad Gallagher's creative direction I designed the branding identity for the chain of coffeeshops (6 in total) he opened in Cape Town in 2005.
The project included designs for coffee cups, cup holders, sandwich wrappers, various food product packagings and take-away bags.
For the coffee shop itself, I designed the awning, the large menu board above the counter, the menus, placemats and promo flyers for tables, the window finish, the delivery van and the waiters' outfits.