Former logo
VROOM.BE
MEDIAHUIS | BRAND IDENTITY | 2017
As well as assisting the VROOM team with the complete UX and UI website overhaul, I also modernised and refreshed the VROOM logo.
We opted for a a modernised version of the current font to not loose the references to driving, movement, speed and auto parts. The open road icon, also used as a favicon, visualises the joy of driving, also represented in the choice of each section's imagery on the website. The payoff line is set in a custom font that I specially designed for the project.
VROOM.be is a Belgian automobile website featuring classifieds from private sellers and dealers, the latest car news, test drives, prices and features for all the latest car models.
See also: UX/UI for VROOM.be