Former logo

VROOM.BE

MEDIAHUIS  |  BRAND IDENTITY  |   2017

As well as assisting the VROOM team with the complete UX and UI website overhaul, I also modernised and refreshed the VROOM logo.  

We opted for a a modernised version ​of the current font to not loose the references to driving, movement, speed and auto parts. The open road icon, also used as a favicon, visualises the joy of driving, also represented in the choice of each section's imagery on the website. The payoff line is set in a custom font that I specially designed for the project. 

VROOM.be is a Belgian automobile website featuring classifieds from private sellers and dealers, the latest car news, test drives, prices and features for all the latest car models.

See also: UX/UI for VROOM.be

www.vroom.be

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