BRAND IDENTITY + UX/UI DESIGN | 2010
Waytag is/was a South African startup.
A Waytag is a permanent address that moves with you, like a url, which points to a location which can be amended whilst the 'url' or Waytag remains constant.
Imagine living in a remote location with no exact address... a Waytag containing your geo-location would replace a long and hard to remember geo-coordinates.
Imagine moving house but not having to update your address at the bank, tax office, electricity, water, phone companies... because they have your Waytag and your address is automatically updated as you change it.
Waytags are the simplest way to locate people, business, places, objects and events.
Other contribution includes UX and UI design for website and mobile phone app.